Business-to-business marketing or B2B marketing describes marketing-Relationships between companies or organizations. The focus here is on marketing, which is related to products or services that are sold from one company to another.
B2B marketing has the same basic rules as B2C, business-to-consumer marketing. While individual consumers are often inspired by emotionality, popularity and a large-scale advertising campaign, companies or organizations are more likely to make decisions based on rational and price-related criteria. B2B marketing must therefore adapt to these special requirements. With this form of marketing, a smaller target audience often requires personal contacts (and thus also offers the opportunity to ensure long-term cooperation). The products and services that are transferred between companies or organizations also often require more detailed explanation, as they often have industry-specific or very specific characteristics. That is why we offer forms of online marketing to explicitly inform and inspire potential customers. While a well-established website is of utmost relevance, that is also Email marketing the opportunity to keep products and services present in lengthy decision-making processes. Nowadays, communication from business to business is also increasingly overflowing social media off. B2B marketing can also be used effectively here. In this context, the content marketing be mentioned that — whether with video content or blogs — is one of the forms that are of great importance in B2B marketing. An assessment of customer requirements and their price expectations is absolutely necessary in B2B marketing, as it represents an immensely large financial field in the area of marketing. Marketers in the B2B sector should therefore not only be experts in marketing, but also in the specific field of advertised products or services.
