Glossary

Optimize your online strategy with A/B testing. Our guide shows you how to effectively compare two variants and improve performance.

Das AIDA-Modell beschreibt die vier Phasen, die ein Kunde durchläuft, bevor er eine Kaufentscheidung trifft.

Experience ad-free web browsing with ad blockers. Our guide explains how they work and can improve your online experience.

Advertorials are a common form of content marketing that blurs the lines between advertising and editorial content.

Affiliate marketing is a multi-faceted method in online marketing that makes it possible to generate a continuous and scalable income with comparatively little effort.

‍ The anchor text, also known as anchor, link text or link title, is the visible, clickable text of a hyperlink.

Optimize your B2B marketing with our guide. Learn how to build and maintain successful business relationships.

Learn how backend and frontend work together to create seamless digital experiences. Our guide makes it easy to get started in software development.

Boost your website authority with our guide to effective backlinks in your SEO strategy. Discover best practices.

Black Hat SEO includes techniques for optimizing search engine rankings that violate the guidelines of search engines such as Google.

This metric is often used to measure the effectiveness of a website and to understand how well or poorly a page meets visitors' expectations.

Erfahren Sie, was Brand Identity bedeutet und wie Sie eine starke Markenidentität entwickeln. Entdecken Sie die Bestandteile der Markenidentität und deren Einfluss auf die Markenpositionierung und den Unternehmenserfolg.

A content delivery network (CDN) is an extensive network of servers that is used to speed up the loading times of websites through geographical proximity.

Ein Content-Management-System (CMS) vereinfacht das Erstellen und Verwalten von Website-Inhalten. Erfahren Sie, wie CMS funktionieren, welche Vorteile sie bieten und welche Systeme zu Ihnen passen könnten.

Maximize your ad efficiency: Discover everything about CPC in online advertising with our comprehensive guide.

CTA - is a call to action. These calls to action are typically buttons on websites or ads.

A canonical tag is a special HTML element that helps webmasters tell search engines which version of a web page is considered the “official” or “original.”

The goal of clickbait is for you to click on the ad because it allows websites to get more visitors and generate more advertising revenue.

In the digital world, page speed and load time are decisive factors for user experience and SEO.

It's about finding out how much profit a customer can generate after you've deducted the costs you've spent to get them as a customer first — that's customer acquisition costs (CAC).

The customer journey describes a customer's entire journey through various points of contact with a brand, a product or a service.

With the Google Disavow Tool offered in Google Search Console, webmasters have the option to remove potentially harmful backlinks to their website.

Understand the meaning and function of IP addresses: Our explanation simplifies complex technology, making it easy and understandable for everyone.

If you have a website with many pages, it can quickly happen that you publish content twice. In search engine optimization (SEO), this problem is called “duplicate content.” Search engines like Google don't like duplicate content because it makes them difficult to find the most relevant page for a search query.

Email marketing is like networking at a professional conference, but digital. You start by collecting a list of contacts who are explicitly interested in your offer, similar to collecting business cards. Every email you send is an opportunity to maintain a relationship or open a new business opportunity.

Reach your target audience precisely with Facebook Advertising. Our guide shows how to create effective campaigns on Facebook.

A favicon is a small image that is used on a website to identify the website in the browser, bookmark menu, and other platforms. Favicons are usually saved in ICO or PNG format and have a size of 16×16 or 32×32 pixels. They're often used as a small version of a website's logo or brand and can be displayed in the address bar, in the bookmark menu, or next to the page heading. Favicons are an important element of website identity and can help make the website easier for users to recognize and differentiate. Using favicons is optional, but it is recommended that you use them on websites to improve the user experience.

Freebies are basically free extras that you offer to draw the attention of potential customers to your product or brand. They're a proven marketing method for generating interest or rewarding customers for their loyalty.

Display advertising uses the method of frequency capping, also known as “frequency capping,” to regulate the number of times an ad is shown to a single user.

Optimize your conversion rate with our guide to creating and fine-tuning funnels for your online business.

Secure your data in compliance with GDPR: Our guide explains the new obligations for businesses and how to implement them. Data protection made easy.

Learn how the daily budget works with Google Ads and how you can best use it for your campaigns.

Improve your website marketing with Google Analytics. Learn how to analyze traffic and boost performance.

A heat map is a visual tool for presenting large amounts of data.

The hreflang HTML tag indicates in which language a website is written. This tag is used for search engines.

Influencer marketing uses the popularity and trust that certain people enjoy in public to promote products or services.

Erfahren Sie, was JavaScript ist, wie es funktioniert und warum es unverzichtbar für interaktive Websites ist. Einfache Erklärung mit Beispielen und Anwendungsfällen.

Learn how to use Google Keyword Planner for your SEO success: A practical guide for targeted keyword research.

Keywords are key terms that people enter in the Google search engines or similar. The search engine then shows results for the entered keywords.

Lead generation is a method of acquiring new customers.

Discover how to effectively generate and convert leads to move your business forward in our guide.

The term “low-hanging fruits” can be translated literally as “low-hanging fruit.” These are easy to pick without making any effort.

Erfahren Sie, was ein Meta-Titel ist, warum er für die Suchmaschinenoptimierung essenziell ist und wie ein guter Title-Tag die Klickrate und das Website-Ranking verbessert.

Negative SEO (blackhat SEO) refers to tactics that aim to worsen a competitor website's search engine rankings.

Erfahren Sie, wie Off-Page-SEO durch Linkaufbau, Content-Marketing und Social Media das Ranking Ihrer Website verbessert und die Autorität und Glaubwürdigkeit steigert.

Erfahren Sie, wie Sie durch On-Page-SEO-Techniken wie Title-Tags, interne Links und URL-Optimierung die Sichtbarkeit Ihrer Website verbessern und mehr organischen Traffic gewinnen.

The term “page speed” refers to the speed at which a website is delivered to the user.

A proof of concept (PoC) is the practice test of an idea to see if it really works. The aim is to check whether a concept or an idea can be implemented in reality. You could also see it as a kind of experiment that shows whether what you've come up with actually makes sense and can work.

RLSA steht für Remarketing Lists for Search Ads und ist eine leistungsstarke Funktion in Google Ads.

ROAS, short for “Return on Advertising Spend,” is a key figure in the advertising industry that measures profit in relation to advertising expenditure.

Der Return on Investment (ROI) gibt an, wie rentabel eine Investition war oder sein könnte. Hier findest du ein Beispiel einer Berechnung.

Retargeting, also known as remarketing, is an online marketing technique in which advertisers tag visitors to their website so that they can show them targeted advertising as they browse the web.

The robots.txt is a text file that is used by webmasters to tell search engine crawlers which areas of a website can and cannot be indexed. This file follows the Robots Exclusion Standard, a protocol that is recognized by most search engines.

Boost your online visibility and performance with search engine advertising (SEA). Our guide shows how SEA can move your business forward.

Optimize your website for top search engine rankings. Our SEO guide shows you how to increase your visibility and reach.

SERPs, short for “Search Engine Result Pages,” are the pages that search engines such as Google, Bing, or Yahoo display after users have entered a search query.

Mit schema.org Markup können Webmaster ihre Webseiten so gestalten, dass sie von Suchmaschinen besser erfasst und interpretiert werden können. Dies führt zu besseren Suchergebnissen, die für den Nutzer relevant und hilfreich sind.

Im Online-Marketing bezeichnet „Snippet“ einen kurzen Textausschnitt, der als Vorschau einer Website in den Google-Suchergebnissen (SERPs) dargestellt wird.

A soft bounce is an email that is temporarily undeliverable for various reasons.

Spoofing describes techniques in which cybercriminals disguise their identity by impersonating trustworthy people or devices.

Learn how user tracking works and what impact it has on privacy. Our guide explains user tracking.

A unique selling point (USP), also known as a unique selling proposition, describes the unique selling point or unique selling point of a company, product, or service that sets it apart from the competition.

The term “unique content” refers to unique and original content on a website.

Usability, also known as usability, is a crucial aspect of product and website design.

Improve the user experience of your digital products with our user experience (UX) guide. Make your website or app easy to use.

Die Verweildauer ist eine wichtige Key Performance Indicator (KPI), die zeigt, wie lange ein Nutzer auf einer Webseite bleibt, bevor er sie verlässt.

Webflow is a cloud-based web design and development platform that allows users to build responsive websites and web applications without the need for extensive programming knowledge.

White-hat SEO includes ethical techniques for optimizing websites in order to achieve a good ranking in search engine results in a sustainable way. These methods comply with the guidelines of major search engines such as Google and are the opposite of black hat SEO, which produces quick results.

Discover how effective brand management differentiates your company and builds customer trust. Our guide to successful branding.

Breadcrumbs, also known as breadcrumbs, are internal links on a website that serve as a secondary navigation element.

Load times, also known as page load times, are crucial for user experience (UX) and user behavior on a website.

Cookies are small text files that websites use to store information about visitors and their preferences.

Find the best domain registrar for your website: Our guide will help you make a reliable and cost-effective choice.

A landing page is a central component in online advertising campaigns to persuade visitors to take a specific action.

Link building is the practice of getting backlinks from other websites in order to improve your own position in search engines.

Open-source software is a computer program whose source code is publicly available to everyone.

Search volume shows how often a keyword is searched per month, based on the average of the last 12 months to account for seasonal fluctuations.

A server is a powerful computer system that is designed to provide resources, data, and services that other computers or users (known as clients) can access.

A sitemap gives search engines a clear overview of how the website is structured and which content can be found where.

A subdomain is a delimited area of a larger domain that is separated from the main domain by a dot and listed before it.

A testimonial is a form of advertising in which prominent personalities recommend products or services.

Viral marketing refers to marketing techniques in which content is designed in such a way that users independently and quickly share it on social networks.