What you need to know about leads and lead generation
What are leads?
Leads are potential customers who are interested in your products or services. The more qualified leads you get, the higher your chances of finding new paying customers. There are two types of leads:
Marketing Leads Have you ever watched your content, such as e-books or product demos. This shows that they are interested in your offer.
Sales Leads are still a step ahead. They want to be contacted directly by your sales team because they might even want to buy your solution already.
What is lead generation?
Die Lead generation is the process by which you attract new potential customers to your business. In doing so, you use various marketing channels and strategies, such as:
- Content marketing with valuable content
- Search engine optimization (SEO) for more online visibility
- Search engine advertising (SEA) for targeted targeting
- Social media marketing in your target group community
Through relevant content and targeted campaigns, you attract the interest of interested parties and collect their contact details as leads.
Effective lead generation brings a breath of fresh air to your growth and fills your sales pipeline with promising leads.
Are you running into these problems with your lead generation?
01
Lead quality
The generated leads often do not fit the target group.
02
Know-How
Effective lead generation requires special marketing know-how, which is often lacking.
03
strategy
The variety of channels makes it difficult to find the right options.
04
scalability
Your lead generation efforts are reaching their limits.
05
Sales integration
Deals are lost because coordination with sales is not right.
How do you manage your leads successfully?
Acquiring leads is the first step. Qualifying, maintaining and handing them over to sales is crucial for long-term success.
- Rate your Leads according to relevant criteria such as industry or position and prioritize the most promising contacts for a targeted approach.
- Provide leads regularly with valuable content and information so you stay on their radar until they're ready to buy.
- Ensure close collaboration between marketing and sales teams so that qualified leads reliably end up with the right contact person.
How effective is your lead generation?
Only with the right key figures can you be sure that your lead generation is effective and successful:
- Number of leads and conversion rates show how many leads you're getting.
- The lead costs reveal how much you invest per lead.
- The ROI says whether your lead generation is financially worthwhile.
- Regular Tracking and reporting are the key to continuous optimization and improvement.
Generate leads with a system
inbound marketing
Valuable content such as blog posts or e-books makes you a point of contact in your industry. Potential customers come to you on their own.
Search engine optimization (SEO)
When your website and content are optimized for the right search terms, your potential customers can find you more easily and more reach and visibility means more leads.
Search engine advertising (SEA)
With targeted ads in search results, you reach people who are actively looking for your solutions. SEA is the most direct route to new leads for your business.
Social media marketing (SMM)
Be present where your target group is. On the relevant channels, you build relationships and attract prospects as leads.
email marketing
Personal and relevant email campaigns keep you on top of your leads until they're ready to buy.
Inbound vs. outbound: The two sides of lead generation
Inbound marketing: The magnet for prospects
With inbound marketing, you attract leads by offering valuable content and positioning yourself as an expert. Potential customers come to you on their own.
Outbound marketing: The direct connection to the customer
With outbound marketing, you actively and specifically address your potential customers through cold calling, paid advertising and other sales activities.
This is how we turn your business into a lead magnet
Our comprehensive service package covers all aspects — from strategy development to implementation and optimization. We are your partner for the entire process:
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FAQ: Common questions about lead generation
How long does it take before I see results?
How long it takes until the first results become visible depends on various factors such as industry, target group and the channels used. As a rule, we expect a period of 3-6 months until lead generation fully starts. However, initial successes are often visible after just a few weeks.
Isn't lead generation incredibly expensive?
Compared to an in-house solution with our own marketing team, working with us as an agency saves enormous costs. We work very cost-effectively and achieve a high return on investment. Ultimately, it is the turnover generated by the new leads that counts.
How can I be sure that the leads are really qualified?
The quality of leads is our top priority. Through careful target group definition, data analysis and lead scoring, we ensure that you only receive leads with real buying potential. In addition, we seamlessly integrate leads into your sales processes.
Do I have to worry about implementing the campaigns?
No, as a full-service agency, we take on all tasks for you, from strategy development to campaign implementation and optimization. You don't have to worry about anything and can fully concentrate on your core business.
Am I committed to Marketer UX in the long term?
Our contracts have an initial term of 6 months in order to sustainably build up lead generation. However, they can be cancelled at any time after that.
Are you ready for growth fireworks?
