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Lead generation

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Want more leads for your business?

As an SME, it is a constant challenge to generate qualified leads. With our years of experience and proven strategies, we get your lead generation up and running.
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marketer UX ist offizieller Weflow Partnermarketer UX ist offizieller Google Partner.marketer UX wurde mit dem German Web Award 2022 für Ihre Arbeit im Bereich Online-Marketing ausgezeichnet.Entdecken Sie Bewertungen zu marketer UX auf Clutch und überzeugen Sie sich selbst von der Qualität unserer Leistungen.marketer UX ist offizieller Weglot Partnermarketer UX ist Mitglied im BVMW und darauf spezialisiert deutschen KMUs zu helfen die Digitalisierung und Online-Marketing zu meistern.

What you need to know about leads and lead generation

What are leads?

Leads are potential customers who are interested in your products or services. The more qualified leads you get, the higher your chances of finding new paying customers. There are two types of leads:

Marketing Leads Have you ever watched your content, such as e-books or product demos. This shows that they are interested in your offer.

Sales Leads are still a step ahead. They want to be contacted directly by your sales team because they might even want to buy your solution already.

Graphic with a red question mark and a gray user icon, symbolizing uncertainty or the need for consultation – commonly used on service or FAQ pages

What is lead generation?

Die Lead generation is the process by which you attract new potential customers to your business. In doing so, you use various marketing channels and strategies, such as:

  • Content marketing with valuable content
  • Search engine optimization (SEO) for more online visibility
  • Search engine advertising (SEA) for targeted targeting
  • Social media marketing in your target group community

Through relevant content and targeted campaigns, you attract the interest of interested parties and collect their contact details as leads.

Effective lead generation brings a breath of fresh air to your growth and fills your sales pipeline with promising leads.

Are you running into these problems with your lead generation?

01

Lead quality

The generated leads often do not fit the target group.

02

Know-How

Effective lead generation requires special marketing know-how, which is often lacking.

03

Strategy

The variety of channels makes it difficult to find the right options.

04

Scalability

Your lead generation efforts are reaching their limits.

05

Sales integration

Deals are lost because coordination with sales is not right.

How do you manage your leads successfully?

Acquiring leads is the first step. Qualifying, maintaining and handing them over to sales is crucial for long-term success.

  • Rate your Leads according to relevant criteria such as industry or position and prioritize the most promising contacts for a targeted approach.
  • Provide leads regularly with valuable content and information so you stay on their radar until they're ready to buy.
  • Ensure close collaboration between marketing and sales teams so that qualified leads reliably end up with the right contact person.
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How effective is your lead generation?

Only with the right key figures can you be sure that your lead generation is effective and successful:

  • Number of leads and conversion rates show how many leads you're getting.
  • The lead costs reveal how much you invest per lead.
  • The ROI says whether your lead generation is financially worthwhile.
  • Regular Tracking and reporting are the key to continuous optimization and improvement.

Generate leads with a system

Inbound Marketing

Valuable content such as blog posts or e-books makes you a point of contact in your industry. Potential customers come to you on their own.

Search Engine Optimization (SEO)

When your website and content are optimized for the right search terms, your potential customers can find you more easily and more reach and visibility means more leads.

Find out more now

Search Engine Advertising (SEA)

With targeted ads in search results, you reach people who are actively looking for your solutions. SEA is the most direct route to new leads for your business.

Find out more now

Social Media Marketing (SMM)

Be present where your target group is. On the relevant channels, you build relationships and attract prospects as leads.

E-Mail Marketing

Personal and relevant email campaigns keep you on top of your leads until they're ready to buy.

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Inbound vs. outbound: The two sides of lead generation

Inbound marketing: The magnet for prospects

With inbound marketing, you attract leads by offering valuable content and positioning yourself as an expert. Potential customers come to you on their own.

Natural, non-intrusive response
Building trust through helpful content
Leads are already qualified in advance

Outbound marketing: The direct connection to the customer

With outbound marketing, you actively and specifically address your potential customers through cold calling, paid advertising and other sales activities.

Natural, non-intrusive response
Building trust through helpful content
Leads are already qualified in advance

An optimal lead generation strategy cleverly combines inbound and outbound to reach prospects on all channels and ensures a constant flow of new leads.

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This is how we turn your business into a lead magnet

Our comprehensive service package covers all aspects — from strategy development to implementation and optimization. We are your partner for the entire process:

Strategy & analysis: Detailed target group, competition and industry analyses form the basis for an effective lead generation strategy.
Content & campaigns: Target group-relevant content, SEO, SEA, social media and email for a holistic and efficient lead generation infrastructure.
Continuous tracking & optimization: Continuous monitoring and data-driven adjustments for maximum campaign efficiency.
Seamless sales integration: Automated routing to the sales team and close collaboration to convert qualified leads.
Automation & scaling: Marketing automation and CRM integration for efficient, scalable processes.
Personal care: Permanent point of contact with industry expertise for continuous advice.

Get more leads in 3 easy steps

01

Fill out the form

Fill out our short form and give us an initial overview of your challenges and goals. That way we can get an idea of your situation.
02

Make an appointment

The next step is to call you to find an appointment and clarify your expectations and potential analysis.
03

Discover potential

In a 30-minute conversation, we'll show you how we can generate more leads and revenue in your business with a tailor-made plan and concrete solutions.

An opportunity for your business!

Sign up now and get:

A free and non-binding potential analysis
A specific plan for more leads and sales
Effective solutions from lead generation experts
Arrange an initial consultation now
Reach more potential customers with a multilingual website

Customer success stories

SaaScloud — 207% more marketing qualified leads

SaaScloud GmbH had major problems generating consistent leads for their software solutions. Despite regular marketing activities, the figures fell far short of expectations.

Tobias Maier

SaaScloud CMO

SaaScloud GmbH had major problems generating consistent leads for their software solutions. Despite regular marketing activities, the figures fell far short of expectations.

Our Approach:

Development of a holistic inbound strategy with high-quality content
Optimizing the website for better visibility in search engines
Establishing a strong social media presence for target group loyalty

The results after 9 months:

207% more Marketing qualified leads compared to the previous year
138% more New customers from lead generation
50% lower costs per lead

FinTech Startup

+163% leads in 6 months

industrial service provider

+92% lead quality

organic grocer

+71% new customer rate

FinTech Startup

+163% leads in 6 months

industrial service provider

+92% lead quality

organic grocer

+71% new customer rate

FinTech Startup

+163% leads in 6 months

industrial service provider

+92% lead quality

organic grocer

+71% new customer rate

FAQ: Common questions about lead generation

How long does it take before I see results?

How long it takes until the first results become visible depends on various factors such as industry, target group and the channels used. As a rule, we expect a period of 3-6 months until lead generation fully starts. However, initial successes are often visible after just a few weeks.

Isn't lead generation incredibly expensive?

Compared to an in-house solution with our own marketing team, working with us as an agency saves enormous costs. We work very cost-effectively and achieve a high return on investment. Ultimately, it is the turnover generated by the new leads that counts.

How can I be sure that the leads are really qualified?

The quality of leads is our top priority. Through careful target group definition, data analysis and lead scoring, we ensure that you only receive leads with real buying potential. In addition, we seamlessly integrate leads into your sales processes.

Do I have to worry about implementing the campaigns?

No, as a full-service agency, we take on all tasks for you, from strategy development to campaign implementation and optimization. You don't have to worry about anything and can fully concentrate on your core business.

Am I committed to Marketer UX in the long term?

Our contracts have an initial term of 6 months in order to sustainably build up lead generation. However, they can be cancelled at any time after that.

Are you ready for growth fireworks?

More qualified leads for your business
Efficient lead generation through expert strategies
Continuous optimization for maximum ROI
Focus on your core business while we take care of it
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