Webflow vs. Storyblok: 10× SEO boost for SMEs

When choosing CMS, most companies oversleep the most important decision for their digital success.

Have you been wanting a website for a long time that not only looks good but also really does a good job on Google?

Then choosing the right one is Content Management Systems absolutely crucial for your business.

Especially as a small or medium-sized company, you must achieve maximum impact with every euro.

A cleverly selected CMS forms the basis for strong SEO performance and sustainable growth — we can say that with a 100% guarantee.

But which CMS really gets you ahead: the visual and uncomplicated Webflow or the flexibly scalable Storyblok?

As experienced Webflow agency Today, we'll show you what really matters when making a decision and why Webflow is the much better choice for most SMEs.

After reading this article, you'll know exactly which system is right for your company.

Why choosing a CMS is absolutely crucial for your business

Most SMEs make the CMS decision far too superficial.

The decision for the right CMS has a direct impact on:

• Ranking potentials: How visible are you really on Google?
• Traffic generation: How many users come to your site organically?
• conversion rates: How effectively do visitors convert into paying customers?

Here's the point: Through targeted lead generation, optimized landing pages and clear call-to-actions, the conversion rate can be dramatically improved. Strategic conversion optimization ensures that more visitors are encouraged to make inquiries or purchases — and that is exactly what makes the difference between an average and a really successful business.

Webflow and Storyblok offer completely different strengths here. Let's look at both systems in detail.

Webflow and Storyblok: Comparing the two heavyweights

Webflow and Storyblok are among the absolute leaders when it comes to modern website creation. But here is the key difference:

• ‍Webflow is the no-code platform for anyone who wants to quickly create professional websites without programming knowledge. The system is particularly aimed at designers and marketers who value creative freedom and rapid implementation. If you think “I need a great website and fast,” then Webflow your first choice.
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• Storyblok On the other hand, the headless CMS is for maximum flexibility and scalability. Here, content is managed independently of design and can be played out to a wide variety of front ends via APIs — from classic websites to apps. This architecture makes Storyblok particularly attractive for companies that have complex projects with individual requirements.
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The choice between the two depends on what is more important for your business: Speed and simplicity (Webflow) or maximum technical flexibility (Storyblok).

For most SMEs, Webflow is a much better choice — and I'll tell you why right away.

Content Management: How flexible are the two really?

Webflow scores points with unbeatable ease of use

Webflow has an interface that even your intern can understand. Content and designs can be created and managed directly in the editor. Thanks to the intuitive drag-and-drop function, even users without programming knowledge can design appealing websites and adapt content at any time.

This makes Webflow particularly attractive for smaller teams that need to react quickly and independently to new requirements. This is the decisive advantage for SMEs: You save time, money and resources because you're not constantly dependent on developers.

Storyblok focuses on maximum flexibility — but with hurdles

Storyblok takes a completely different approach: As a headless CMS, it consistently separates content maintenance from presentation. Content is managed in a structured backend and can be flexibly played out to various channels via APIs.

This architecture gives you maximum freedom to integrate new technologies and allows you to centrally control content — whether for the website, an app or other digital platforms.

The reality for SMEs: Storyblok sounds tempting, but requires continuous developer resources. This means higher costs and longer project times — a luxury that most small and medium-sized companies cannot or do not want to afford.

Webflow — the top design leader with outstanding SEO strengths

Webflow is the CMS for anyone who values simple design and fast results. Marketers love it because it's intuitive and enables impressive websites without deep programming knowledge.

Here are Webflow's specific SEO strengths:

Top level technical principles

• Webflow creates clean, SEO-optimized code
• Offers fast hosting via AWS with global CDN
• Automatic SSL certificates
• Webflow is specifically designed for SEO requirements

On-page SEO made easy

• Easy editing of meta data and alt texts
• Schema markups without programming knowledge
• Targeted optimization of meta tags for better rankings
• intuitive URL structures and On-page SEO functions

Performance that impresses

• Automatic image optimization (WebP)
• Lazy loading out-of-the-box
• Minifying JavaScript and CSS
• Excellent Core Web Vitals and PageSpeed values

The decisive advantage: With Webflow, you get professional SEO features without complicated developer work. That means faster implementation, lower costs and yet excellent results.

But beware: Webflow's biggest strength — visual freedom — can become a risk without in-depth SEO knowledge. You risk bloated code and SEO-technical errors.

That is why professional support from an experienced Webflow agency How much gold is worth to us. Through targeted advice and many years of experience, we avoid typical SEO mistakes when developing your website.

Webflow is ideal if you:

• Want to easily create visual websites
• When a marketer needs fast landing pages without constant developer support
• Want good “out-of-the-box” SEO
• Want to start quickly and cost-effectively (THE main reason for SMEs)

Storyblok — maximum control, but also maximum effort

Storyblok stands for flexibility and future security. As a headless CMS, it consistently separates frontend and backend and gives you maximum freedom — ideal for using a variety of channels in a targeted manner.

The specific SEO potential of Storyblok:

Technical flexibility without limits

• You determine the front-end technology
• Ideal for high-performance sites (e.g. JAMstack)
• Maximum customization options for SEO details

Omnichannel SEO at its best

• Once created, content can be used across all channels
• Efficient and SEO-friendly
• Perfect for complex content strategies

Performance at the highest level

• Highest charging speed possible
• Global CDN
• Individual adjustment of meta tags and SEO strategies

The special feature: The Visual Editor

Despite its headless approach, Storyblok offers you a visual editor. This means that marketing teams and editors can maintain content intuitively — without abstract backend headaches.

But here's the catch for SMEs: All of this flexibility requires continuous development work. That means:

• Higher development costs
• Longer project times
• Dependence on technical resources
• More complex maintenance and updates

Storyblok is ideal if you:

• Want maximum scalability and performance over the long term
• Have tech-savvy developer resources permanently available
• Pursue an omnichannel strategy
• Have the budget and time for complex development projects

The big SEO comparison: Webflow vs. Storyblok

Webflow wins in all categories that are really critical for SMEs: ease of use, speed, cost efficiency and low maintenance costs.

Why Webflow is a better choice for most SMEs

Let's be honest: As an SME, you have limited resources — time, money and personnel. Here are the key reasons why Webflow is a significantly better choice for 90% of all small and medium-sized businesses:

1. Faster time-to-market

With Webflow, you'll be online in a few weeks — not months. While others are working on complex headless setups, you're already generating traffic and leads.

2. Lower overall costs

No permanent development costs, no complex maintenance cycles, no unpleasant surprises. Webflow gives you planning security.

3. Autonomy for your marketing team

Your marketers can build landing pages, A/B tests, and optimize content on their own—without waiting for developers.

4. Professional SEO results without developer effort

Webflow delivers excellent SEO basics Straight out of the box.

5. Proven track record

Thousands of successful companies rely on Webflow — from startups to Fortune 500 companies.

The comparison with WordPress: If you're still unsure, check out our detailed Webflow vs. WordPress comparison on. There you can see why Webflow is also convincing compared to the market leader WordPress.

That's how we do it at Marketer UX

As specialized Webflow agency Since 2017, we have been serving numerous SMEs in Germany — including customers such as Adeleon and Fair Doctors. Our customers regularly report positive experiences with our Webflow solutions and appreciate the individual support and the quality of our work.

Our clear recommendation:

• We use Webflow for 90% of all SME projects — because of speed, cost efficiency and excellent results
• We recommend alternative solutions only for very specific omnichannel requirements or when large development teams already exist

Why this clear positioning? Because we've seen in hundreds of projects: Webflow provides SMEs with the best price/performance ratio and the fastest results.

Our SEO expertise from Düsseldorf combined with Webflow's technical strengths, results in an unbeatable combination for sustainable online success.

The latest Webflow features support your SEO strategy

Webflow is constantly evolving and regularly brings new features that further improve your SEO performance. In our article about the latest Webflow features and updates 2024 We'll show you how you can use them for your business.

Particularly noteworthy are:

• Improved Core Web Vitals optimization
• Advanced schema markup features
• New SEO tools in the designer
• Optimized image compression for better load times

These continuous improvements show that Webflow invests heavily in SEO features — a clear advantage over Storyblok, which primarily focuses on headless functionalities.

10x SEO success with Webflow — the conclusion

The truth is: Both systems can deliver good SEO results — but Webflow is a significantly better choice for SMEs in 90% of cases.

Webflow gives you:

• Faster implementation = faster results
• Lower total costs = better ROI
• Easier operation = more autonomy for your team
• Outstanding SEO features = strong rankings without developer effort

Storyblok only makes sense if:

• You already have a large development team
• You are pursuing a complex omnichannel strategy
• Budget and time are available for lengthy development projects

Our advice as Webflow experts: Webflow is the better choice for the vast majority of SMEs. You'll get professional results faster, cheaper and with less effort.

As an SME, you benefit from targeted choices and can achieve the desired “10x” effect in SEO with Webflow. The right content management system is crucial to achieve measurable results in your SEO Strategy to achieve.

Your next step

Are you still unsure or do you have any further questions about choosing a CMS?

Then I invite you to: Sign up here for a free potential analysis. Together, we'll take a look at your business and show you how Webflow can really move your business forward.

My guarantee: In this free video call, you'll get tips that you've never heard before and perspectives that you haven't even seen before.

Click on the button, fill out the form and book your preferred date. You'll understand that everything I've told you goes hand in hand — and we as Webflow agency are the partner with whom you can grow in the long term: Arrange a free initial consultation now