Have a website created: How to find the perfect partner

If you have a new website Think or a Have a homepage created If you want, you've come to the right place.

Regardless of whether you've been running a successful flower business for many years or founding an innovative start-up company, your online presence can make or break.

In combination with efficient online marketing It is crucial to reach your target group and increase your sales.

In this article, I'll show you step by step what is important when creating a website and how to find the right partner for your project.

Why you need a professional website

Benefits of a professional website — expertise, time savings and quality

Imagine that your shop was open 24/7. Customers from all over the world could buy from you — that's exactly what a professional website allows you to do.

It is much more than just a digital business card. Your website is the first impression potential customers get of your company when they search for your service online.

Your website is your digital shop window, your 24/7 salesperson, and today the first point of contact between you and your customers.

From our experience at marketer UX, there are a few compelling reasons why it pays to have a website created by experts:

• Expertise and specialization: Professionals like us know the latest trends and technologies. We know what works and what doesn't. It saves you a lot of time and frustration.
• Saving time and resources: While you focus on your core business — be it tying beautiful flower bouquets or developing your innovative product — we take care of building your online presence perfectly.
• Quality and professionalism: Visitors immediately notice whether your website was made by professionals or not. A high-quality website conveys trust and competence. A well-designed and planned website can significantly increase the conversion rate, and effectively turn visitors into paying customers.

Find the right partner to build your website

Choosing the right partner for a website project is like looking for a good employee — crucial for success.

Here are a few things to look out for:

• Holistic approach: Look for a service provider that covers all aspects of website creation. At marketer UX, we offer you everything from a single source so that you don't have the hassle of communication and have to mediate between different service providers - from conception to design to development and SEO. We ensure that the entire process runs smoothly and that you can concentrate on your core business. As a Webflow agency, we offer you a full service. This has the advantage for you that you have a permanent contact person and always know exactly where you are in the process.
• Portfolio and references: Take a look at what the provider has already done. Do you like the websites? Do they match your style? With us, you can be sure: We already have over 200 successful projects completed.
• Communication and project management: A good partner listens to you and speaks your language, not complicated technical jargon. He must communicate transparently and involve you in the entire process. We talk to you on equal footing and don't overwhelm you with technical jargon - and we do that even when addressing your customers on your website.
• Expertise and specialization: Make sure that the service provider has experience in your industry. At marketer UX, for example, we are experts in Webflow, branding and marketing - a combination that has proven to be very valuable for many of our customers and has helped them achieve success.
• Customer focus: The right partner focuses on your needs. He should offer tailored solutions that suit you and your budget. At marketer UX, we make sure that all of your wishes are taken into account in the offer so that you get exactly what you need.

The website creation process

Now it's getting exciting! Let's go step-by-step through the process of how we at marketer UX bring your dream website to life:

1st discovery phase

This phase is like a first date — we get to know each other and you tell us about your business.

What makes you unique? Who are your customers? What are your goals?

We identify your target audience and tailor the website accordingly to achieve maximum relevance and engagement.

We also analyse your existing marketing materials — flyers, presentations, videos. We rate the quality and relevance and pick out the best things.

Is there something missing? No problem, we'll help you get it. Maybe you need professional photos or an email address that's right for the domain? We'll help you with the photo shoot and set up a professional email address.

This phase is crucial because the better we understand you, the better your website will be. From a user's point of view, it's super important that your website is authentic and represents your company perfectly.

And the best thing about it: We don't have hour-long appointments every week - thanks to our UX method, one conversation is enough and we can start working right away.

2. Concept, Strategy and Copywriting

Now it's time to get down to business. We develop a tailor-made concept for your website. We create a content strategy that appeals to your target group and create the content.

An efficient content management system (CMS) allows you to easily manage and update them later.

We write SEO-optimized texts that not only sound good, but are also loved by Google and improve your ranking in search results.

We use our proven UX method to ensure that your visitors immediately feel comfortable and quickly find what they're looking for.

3. Web design

This is where things get creative. Our designers conjure up a modern, responsive design based on your guidelines from the discovery phase that is suitable for your industry and reflects your brand.

A responsive design ensures that your website is displayed optimally on all devices, from desktops to smartphones — this is increasingly important today because most people surf the Internet via their smartphones.

We make sure that your visitors can easily find everything they want on your website. We incorporate UX best practices for an optimal user experience with your company on the Internet.

What's special about us? Everything is under one roof: Our designers work closely with our marketing specialists to achieve the perfect result for you.

We ask ourselves: What does the contact form have to look like so that as many visitors as possible get in touch? How do we design the buttons so that they invite you to click?

And most importantly, you're part of the process. We'll get your feedback and work on it until you're completely satisfied.

4. Web development

It's getting technical now, but don't worry, we'll take care of everything. We develop an SEO-friendly HTML structure for your website.

A well-structured HTML structure is crucial for search engine optimization and the usability of your website.

We implement Schema.org-Markup for better search engine indexing and so Google understands what kind of business you have.

We set the right heading hierarchies and optimize the alt attributes of your images.

We also ensure that your website is equipped with SSL encryption to guarantee secure data exchange and improve Google rankings.

Of course, we optimize the loading speed for optimal performance so that your customers don't have to wait.

Sounds complicated? Don't worry, we'll take care of that. In the end, you get a website that not only looks great, but is also technically up to date and works flawlessly.

5. Launch and go-live

Launching your website is like opening a new store — exciting and a bit nerve-wracking. But don't worry, we are professionals and know exactly what needs to be done so that everything runs smoothly.

We make sure that all redirects are set correctly to maintain your previous SEO rankings. By maintaining existing SEO rankings, we ensure that your website continues to rank well in search results.

We carry out extensive pre-testing to ensure a smooth release so that you are online on the date of your choice.

We'll support your IT department if necessary. We offer support and tutorials for your team to help them get as comfortable as possible with the new website and manage it on their own.

Essential components of a professional website

A successful website consists of several key elements. Here are the most important ones:

• User-friendly design (UX/UI): Your website should be intuitive to use. A positive user experience (UX) ensures that visitors enjoy staying on your website and easily find what they're looking for. Visitors should immediately find what they're looking for.
• Responsive design for mobile devices: In a world where more than half of web traffic comes from mobile devices, this is essential.
• Search engine optimization (SEO): Your website should be built in a way that Google loves it. This increases your visibility in search results.
• Quick load times: A slow website frustrates visitors and is punished by Google. We'll optimize your site for top speed.
• SSL certificate for security: This creates trust among your visitors and is also an important ranking factor for Google.
• Accessibility and web standards compliance: Your site should be accessible to all users, regardless of any restrictions.
• Professional design service: A professional design service offers cost efficiency, expertise and rapid implementation by a team of experts. Transparent pricing and comprehensive services help you find the right support for your online presence

Additional functions and features

Depending on your specific requirements, we can add additional features to your website:

• Content Management System (CMS): So that you can easily update content yourself.
• Multi-language support: For international target groups.
• Social media integration: To connect your online presence.
• Newsletter connection: For effective email marketing.
• Analytics and tracking tools: To measure the success of your website. With Google Analytics, you can gain detailed insights into your visitors' behavior and optimize your website's performance.
• Professional support from an experienced team: Our experienced team can help you achieve your marketing goals with your new website.

Legal aspects and compliance

Legal aspects must also be considered when creating a website.

We take care of:

• GDPR compliance: So that your website complies with strict European data protection guidelines. Comprehensive data protection is not only required by law, but also creates trust with your visitors.
• Cookie Policy: For transparent handling of user data.
• Accessibility according to WCAG standards: For an inclusive website.
• Impressum and privacy policy: Formulated in a legally secure and comprehensible way.

After launch

Working on your website doesn't end when you launch it.

We offer:

• Regular maintenance and updates: Regular website maintenance ensures that your website always works optimally and is protected from security breaches.
• Continuous optimization: Based on analytics and user feedback.
• Ongoing Support: We're always available if you need help. You have a permanent contact person for your project.

Measuring success

To measure the success of your website, we rely on:

• Defined key performance indicators (KPIs): Together, we determine what success means to you. KPIs help us to continuously monitor and improve the progress and effectiveness of your website.
• Regular analyses and reporting: You'll get understandable reports on your site's performance.
• A/B testing: We are constantly optimizing to get the best results.

Your path to online success

A professionally created website is more than just a digital shop window. It is your most important marketing tool, your salesperson who is in use 24/7.

At marketer UX, we understand that every project is unique. Our holistic approach, combined with years of experience and over 2000 successful projects, ensures that your website not only looks good but also delivers measurable results.

As experienced digital marketing experts, we offer you tailor-made solutions that are precisely tailored to your needs so that you can achieve your goals.

Now you know all the secrets of success for a new website. If you want to know that your project is in good hands, then just talk to us.

We offer you:

• A fixed point of contact for your entire project
• An experienced team of designers, developers and marketing experts
• Tailored solutions that fit you and your budget
• Transparent communication and regular updates

Get advice from our experts

Simply arrange a free consultation with our team to find out more about our services: Arrange an initial consultation now.

If you feel good then, we will be happy to make you an offer and we can get started together. I'm looking forward to hearing about your project. Let's do something great together!