Case study: Dr. Olaf Thorsten Beck's path to success
Company
Project Description
The success story of a visionary surgeon: How Dr. Olaf Thorsten Beck took his practice from local fame to international recognition and achieved impressive sales thanks to the innovative strategies of marketer UX.
Our Services
- Discovery & Research
- Landing page architecture
- Lead Generation
- Copywriting
- Web Design & Development
- Multilingual
- Search Engine Optimization (SEO)
Dr. Beck is a renowned specialist for hip, knee and ankle joints who has been practicing in Cologne for over 15 years. He has made a name for himself in particular through his expertise in meniscus repair and regenerative treatments, with the aim of avoiding prostheses and preserving the natural meniscus. To further expand his practice and reach a larger number of patients, he turned to marketer UX in May 2019.
Dr. Beck faced the challenge of bringing his practice into the digital age. Without an online presence and targeted marketing strategies, his outstanding expertise went largely unnoticed. The key task was to build a strong online presence, raise his profile and continuously generate qualified private patient inquiries. It was crucial to target both local and international patients and highlight its innovative treatment methods.
With a clear goal in mind, we began the journey of opening up Dr. Beck's orthopaedic surgery practice to the digital world.
Creation of a landing page and Google Ads
- Landing Page
We developed a clearly structured landing page that succinctly presented Dr. Beck's areas of expertise and services. This landing page was not only the beginning of his digital presence, but also the trigger for successful lead generation, leading to a steady stream of qualified patient inquiries. - Google Ads
Through targeted Google Ads campaigns, we were able to immediately place relevant ads and reach potential patients who were actively searching for orthopaedic treatments.
Development of a website with a focus on internationality
- Website design and development
With a contemporary and attractive design, we have created a website that adapts effortlessly to different screen sizes and the precise elaboration of the content has ensured that the information is presented in a clear and easy to understand way. This enables intuitive navigation for visitors, allowing them to navigate through the website with ease. - Multilingualism
In order to appeal to international patients, the website has been expanded into several languages (English, Dutch, Spanish). This provides international visitors with a user-friendly experience and makes it easier for them to find relevant information about the services and treatment options on offer.
Search Engine Optimization (SEO)
- Keyword analysis
Through a comprehensive keyword analysis, we were able to identify relevant search terms for Dr. Beck. This enabled us to better understand the search behaviour of the target group and to optimize Dr. Beck's online presence based on this.
- Content creation
By regularly publishing specialist articles and blog posts, the new website was continuously optimized for these keywords, which led to a significant increase in its visibility. This strategic use of high-quality content allowed Dr. Beck to not only be perceived as an expert in his field, but also as a trusted source of information for potential patients.
- International SEO
The targeted optimization of content for different language areas helped Dr. Beck's website to achieve good rankings in international search engines. This transnational SEO strategy made it possible to increase Dr. Beck's visibility on a global level and extend its reach beyond national borders.
YouTube presence
The existing YouTube channel, which contains informative videos on Dr. Beck's treatment methods, is a pioneering initiative. This channel will aim to explain the different treatment approaches in multiple languages to reach a wider audience. Thus, the YouTube channel will not only be an effective tool to educate patients, but will also serve as an additional channel to attract new patients.
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Increase of leads
We achieved a remarkable 288% increase in leads, from 453 in 2019 to 1756 in 2023. In addition, Dr. Beck's presence has expanded significantly not only in Germany, but also in other major markets such as the Netherlands, reaching almost comparable levels.
Targeted measures not only increased the number of leads, but also improved their quality, which ultimately led to a sustained increase in sales. This continuous expansion enables Dr. Beck to further strengthen its market presence and consolidate its position as a leading provider in the healthcare sector.
Increase in website traffics
- Number of visitors
With up to 180,000 visitors per year, the website has an impressive reach. The high number of visitors is not only an indicator of the interest in the services offered, but also a sign of the trust and recognition that Dr. Beck now enjoys in the medical community. - Traffic peaks
The publication of new articles regularly led to significant traffic spikes on the website. They not only show the interest in Dr. Beck's information and treatment methods, but also the effectiveness of our marketing activities in increasing online traffic.
First position in the Google search results
Through our focused SEO efforts, Dr. Beck's website ranks first not only in Germany, but also in Spain, the Netherlands, Switzerland, Austria and other countries when potential patients search for specific medical treatments.
Financial success
Thanks to improved visibility and a large number of inquiries, Dr. Beck has been able to generate seven-figure revenues almost every year. This income is the direct result of strategic marketing measures and the continuous improvement of its online presence. The cost-benefit ratio of the advertising measures was at a very efficient level, which was achieved by precisely addressing the target group and using advanced analysis tools. The investment in targeted advertising resulted in a high conversion rate, keeping expenditure low compared to the revenue generated.
International recognition
Our effective marketing strategies have been instrumental in significantly expanding Dr. Beck's reach, which has contributed to his international recognition. Dr. Beck advises institutions in Europe, South America and China and lectures worldwide. As a sought-after consultant, he is a regular speaker at international congresses.
What has been achieved is just the beginning of an exciting journey for Dr. Beck. The successful collaboration with marketer UX has not only helped Dr. Beck's practice expand its brand awareness and patient base, but has also laid the foundation for future success. New measures and innovative strategies are already being planned to further strengthen the practice and drive its growth on an international level.
“marketer UX has not only made my practice known online, but also helped me to spread my innovative treatment methods worldwide. Their lead generation strategies have increased my patient numbers exponentially and thanks to their dedicated support, I feel like I am not only an expert, but also part of a greater mission to help people and improve lives.”
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Dr. Olaf Thorsten Beck
arthroprax
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