Display or video advertising uses the frequency capping method to regulate the number of times an ad is shown to an individual user. Frequency capping ensures that an ad is not shown to the same person too often. This increases the efficiency of advertising campaigns and enables more precise billing. This allows advertisers to better manage their campaigns and ensure that their advertising messages are not perceived as annoying.
Frequency capping
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Christian is the founder and managing director of marketer UX. As an expert in branding, design and web development, he regularly publishes new articles and videos to make these topics accessible to anyone who wants to convince with their brand.
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Aleksey is the founder and CEO of marketer UX. As an expert in sales, SEO and Google Ads, he regularly publishes new articles and videos to make these topics accessible to anyone who wants to take their marketing to the next level.
