What is anchor text?
The anchor text, also known as anchor, link text or link title, is the visible, clickable text of a hyperlink. It is often highlighted in color and usually underlined to indicate that it is clickable. Well-chosen anchor text tells readers what to expect after clicking on the link and helps search engines better understand the content of the landing page.
Structure of an anchor text
The anchor text is the part of a hyperlink that is visible and interactive.
The importance of anchor texts for SEO
Anchor texts are of great importance for SEO because they provide search engines with valuable contextual information about the content of the landing page. Well-formulated anchor texts can underline the relevance of a page for specific search queries and thus improve its positioning in search results.
Best practices for setting anchor texts
- rapport: The anchor text should accurately reflect the content of the landing page.
- relevancy: The link should thematically match the source article.
- variety: Uses various types of anchor texts to promote a natural link structure.
- Avoiding common places: Specific, informative anchor texts are better than general prompts such as “click here.”
By taking these aspects into account, you can improve the SEO performance of your website through effectively set anchor texts and thus achieve better rankings in the SERPs.
Here are a few examples of how you could design the anchor text, depending on the context of your content:
- Direct reference to the topic:
- For example, if your article talks about user experience in marketing, an appropriate anchor text could read: “Learn more about UX strategies in marketing on Marketer UX. ”
- Use of brand name:
- “Check out Marketer UX for deeper insights into user experience. ”
- This is useful if the brand is already well known or if you want to emphasize the brand name.
- Using the URL as anchor text:
- “You can find more information at https://www.marketer-ux.com ”
- This is often less appealing but may be appropriate in technical or academic contexts.
- Keyword-rich anchor text:
- “Discover best practices for UX in digital marketing. ”
- This helps to increase relevance for specific search terms.
- Descriptive title:
- “How marketer UX improves the understanding of user experience. ”
- Useful for presenting the specific content of the page.
- General call-to-action:
- “Click here to learn more about user experience. ”
- Less effective for SEO, but sometimes necessary to focus attention on an action.
- Using a related keyword:
- “Comprehensive guide to user experience on Marketer UX. ”
- Gives search engines and users additional context about the link and landing page.
It is important to: The selected anchor text should of course be incorporated into the overall text and make it clear to users what they can expect when they click on the link. It is also beneficial for search engine optimization if the anchor text contains relevant keywords that reflect the content of the landing page. This can strengthen the relevance of the linked page for specific search queries.
