What is schema.org markup?
schema.org markup is a collection of standardized vocabularies that enable webmasters to structure the content of their websites in such a way that search engines such as Google, Microsoft, Yandex and Yahoo! can better understand this content. These are special HTML tags that provide additional information about the content of a website so that search engines can display it in a targeted and relevant way for the user.
Why use schema.org markup?
The use of schema.org markup offers several advantages:
Improved search results: By structuring data with schema.org markup, **search engines** can better interpret the information on a web page. This leads to so-called rich search results that are more appealing and informative. These improved results increase the likelihood that users will interact with the website.
Better comprehensibility for search engines: While HTML tags indicate to the browser how text should be displayed, schema.org markup provides search engines with additional information about the content. In particular, a text such as “avatar” can be either a movie or a profile picture, depending on the context. With schema.org markup, the meaning of the term on the website can be specified.
Time saving for webmasters: In the past, webmasters had to laboriously gather all the necessary information to structure their websites optimally. With schema.org, all important data is available in one place, which saves time and therefore money.
Support by all major search engines: schema.org markup is supported by all major search engines. This means that websites that use this markup can be better processed and displayed by search engines, resulting in higher visibility and relevance in search results.
How does schema.org markup work?
By adding schema.org markup to the HTML structure of a web page, additional tags are inserted that signal to search engines: “This information describes a specific movie, place, person or video.” This allows search engines to better understand the content of the page and display it accordingly in the search results.
Conclusion:
With schema.org markup, webmasters can design their websites so that they can be better recognized and interpreted by search engines. This leads to better search results that are relevant and helpful to the user. By improving the page structure, website operators can increase the interaction and conversion rate on their site and at the same time enable users to search for information more efficiently.
