Facebook advertising
Under Facebook advertising The use of Facebook for advertising measures is understood. This can be done in the form of a separate fan page or company page, which allows the company to place ads in the news feed. The ads can be tailored to the respective target group (e.g. according to age, gender, place of residence or interests).
In contrast to Google Ads, the ads are not shown to users based on a search query made, but on the basis of the user's interests and preferences, which he has revealed on Facebook (e.g. favorite music, relationship status, place of residence, etc.).
Create Facebook ads
- Set advertising goal: Here, you can decide between awareness, purchase consideration and conversion.
- Determine target group: As already mentioned, the target group can be precisely defined and narrowed down here. In doing so, between core audiences, Custom Audiences and Lookalike Audiences be elected.
- Set ad placement: Advertisements can be placed on Facebook, Instagram, Audience Network and/or Messenger. There are various forms of placement available.
- Set an advertising budget: Either a daily or runtime budget can be set as the budget and the period in which the ad runs is determined.
- Select ad format: Here you can choose between six different ad formats (image, video, stories, messenger, carousel, slideshow and collection). They all work on any device and with any Internet connection.
- Submit an ad: By submitting, the ad takes part in the ad auction and is thus shown to people who best suit the previously determined goals.
- Monitoring the ad: In the ad manager, the performance of individual campaigns can be monitored and, if necessary, optimizations can be made.
