Search volume shows how often a keyword is searched per month, based on the average of the last 12 months to account for seasonal fluctuations. Tools such as Google Keyword Planner show this based on trends, such as “tax advisors.”
It is important not to look at the search volume in isolation, but also to consider competition and the specific intent of the target group. Some search volumes may be distorted by users who enter terms in search fields instead of URL bars.
Use Google Keyword Planner to see what ads your competitors are running
As explained in the video, you can already use the terms that your competition already has to show better ads.
