What is a Content Management System (CMS)?
A Content Management System (CMS) is software that makes it easier to create and manage content such as text, images and videos on websites. CMSs are used in particular for extensive websites such as online stores or media portals and allow users without programming knowledge to easily publish content.
Implementation and use of a CMS
The introduction of a CMS often requires a change in internal processes and training, especially in larger companies. Once the CMS has been installed and customized, the amount of work required varies depending on the size of the site and the frequency of updates, as is the case with online stores that regularly add new products.
Advantages of a CMS
CMS offer flexible content management and require little to no programming knowledge. They are often open source and can therefore be used free of charge. A large community ensures that systems can be expanded with modules and plugins, which increases functionality and security. A CMS makes it easier to manage user rights so that administrators and editors have different access rights.
Possible disadvantages of a CMS
CMS require regular maintenance and training. Implementation can be complex and time-consuming, and additional costs can arise from plugins and support. The complexity of the systems can also mean that they are prone to errors and require continuous maintenance.
Popular Content Management Systems at a glance
- WordPress
Market leader with a large number of plugins and a huge community, ideal for blogs and editorial offices. However, it requires a lot of maintenance. - Shopify
Specialized in e-commerce, it enables beginners to set up stores without extensive programming knowledge. - Joomla
Versatile and expandable, suitable for beginners and advanced users alike. - Webflow
Offers a high degree of flexibility and design freedom. webflow is particularly suitable for design-heavy websites. - Drupal
Offers a high degree of flexibility and is particularly suitable for complex websites. Drupal is a Open-Source-CMS.
marketer UX mainly serves customers with the CMS webflow. However, the team has a lot of experience with every CMS system listed above.
Checklist for choosing a CMS
- Usability: Is the CMS easy enough to use?
- Costs: Is the budget sufficient for all the necessary features?
- Modularity: Does the system offer all the necessary functions and extensions?
- Design: Do the design templates fit or is a customized layout necessary?
- Support: Is active and competent support available?
- Scalability: Is the CMS scalable? Do the costs also scale with it?
Conclusion: Flexibility and simple content management with CMS
A CMS enables the flexible and efficient management of web content. Many systems are free, offer a wide range of design options and are easy to use. Nevertheless, the introduction of a CMS requires good planning and regular maintenance to ensure smooth operation and security.
