bevuta IT - Product Branding and Name Finding
bevuta IT is a leading software development company known for its passion for technology and many years of expertise in creating complex digital products. For over two decades, they have been a reliable partner for customers and have earned a reputation for innovative solutions that support people and drive digital transformation.
The bevuta IT team consists of experienced developers, designers and project managers, all driven by the quest for outstanding results. A remarkable example of their expertise is the development of the system behind “nora” — the official emergency call app of the German federal states.
A new brand identity for the internationalization of the emergency call system
They aimed for a brand identity that is immediately associated with the emergency industry and whose slogan is concise and memorable in order to address and inform the target group in a targeted manner. The aim was not only to clearly convey the value of the product, but also to effectively optimize communication with customers.
This is how we were able to help bevuta IT
We have created the new product name - 'RSQnow' - which not only reflects the functionality of the system, but also creates a strong identity and recognition. This was critical to attract the attention of potential customers and to communicate clearly to USPs.
With red and blue, we have also chosen a color palette that has been established as signal colors for emergency services such as police, fire and emergency services in Europe for over 80 years. These colors represent trust, reliability and urgency all over the world. In addition, a concise slogan was developed. The project focused on designing a logo that authentically reflects bevuta IT's values and goals.
Product branding: The transformation of bevuta IT's emergency call system
The new brand identity of bevuta IT's emergency call system goes far beyond a simple redesign. It is an expression of a comprehensive strategic realignment that meets current needs and future challenges. The focus is on the firm conviction that technology can not only save lives, but must also significantly improve the efficiency and effectiveness of rescue operations.
Modern and expressive logo
The RSQNow logo is a successful combination of safety and efficiency. The use of strong colors such as red and blue, which are often associated with fire departments and police, immediately conveys a sense of protection and authority. The minimalistic design of the logo gives it a modern touch and clearly communicates the message of RSQnow.
A name that saves lives
The new name, RSQnow, clearly reflects bevuta IT's values and vision: saving lives through innovative technology. The name radiates competence, reliability and innovation — all qualities that are of paramount importance to customers in this area. RSQ (English: Rescue) stands for rescue, while 'now' embodies the idea of speed and efficiency through digital systems, because every second counts when it comes to saving people's lives.
A slogan that is convincing
The bevuta IT emergency call system is anchored in the memories of potential customers through the meaningful slogan 'Bridging gaps, saving lives'. This slogan is not just a simple sentence, but a promise that builds trust. It gives the product an unmistakable identity and clearly sets it apart from the competition.
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With unique branding, you stand out from your competition & attract the right customers!
With unique corporate identity and product branding, including a concise logo, you not only create recognition value, but also clearly stand out from the competition and address your target customers in a targeted manner!
