Adeleon
Company
Project Description
Exclusive, cheaper & above all more inquiries as a real estate agent through own marketing.
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- Discovery & Research
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Adeleon Familienholding GmbH, formerly WESTFA Holding GmbH, is a family company that specializes in acquiring European companies. A central problem was the confusion and mixing of identities between WESTFA Holding GmbH and its subsidiary, WESTFA Energy.
The holding company wanted to clearly differentiate itself from WESTFA Energy in order to free itself from the image of a liquefied gas company, which made it difficult for potential investors and stakeholders to correctly understand the differences and strategic orientation. In order to meet these challenges and present itself in a fresher and more modern way, the former WESTFA Holding decided to work with us on a comprehensive rebrand.
Our collaboration with Adeleon began with the redesign and development of their website using Webflow when the company was still known as WESTFA Holding.
The aim was to create a new, coherent image for the new company name “Adeleon” in order to create a clear distinction and lay the basis for a fresh start. We have carried out a comprehensive rebrand that visually and content reflects the unique corporate philosophy and clearly and simply communicates the value proposition for entrepreneurs and their advisors. In close coordination with Adeleon, we ensured that every nuance met their demanding criteria.
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Our focus was on highlighting Adeleon's position as a family business and creating a tailor-made corporate identity that supports the company's new direction and strategy. With high-quality web design and a well-thought-out brand message, we created a harmonious overall picture and laid the foundation for the restart of Adeleon.
With a new image and a new name - Adeleon - the former WESTFA Holding is opening a new chapter in its company history. The rebrand underlines the future-oriented orientation of the company and at the same time the proven values of family tradition.
“marketer UX not only designed our new Webflow website www.adeleon.de brilliantly with us, but also implemented it very reliably and quickly. We particularly like the good communication, the use of cutting-edge tools and the high level of initiative even beyond the project, so that we also like to work with Marketer UX on other projects. ”
Oliver Nehring
Adeleon Family Holding GmbH
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