DiMa real estate center
Undertakings
Project description
Exclusive, cheaper & above all more inquiries as a real estate agent through own marketing.
Our services
- Discovery & Research
- Landing page architecture
- advertising texts
- Web design & development
- Conversion optimization
- Google Ads campaign
Most real estate agents buy new records through lead brokers such as Immobilienscscout24 or Homeday in order to add more properties to their portfolio.
The problem: A lead from a lead broker is sold to several brokers at the same time. In other words, you pay for contact details that may have been called by the competition a long time ago.
Our client DiMa Immobilien wanted to address this problem and free itself from the dependency of lead brokers.
We have implemented our own marketing concept for our client DiMa Immobiliencenter GmbH in order to avoid the lead brokers. As a paid advertising source, we chose Google Ads. This is where we can best reach the target group (property owners who want to sell their property).
We designed, designed and developed a new landing page. The biggest challenge was finding a way to collect as much data as possible from the target group without jeopardizing the conversion.
Instead of using a daunting, long form, we developed a specially designed real estate calculator. The interested party can easily click through there and thus enter their data simply, intuitively and playfully.
We quickly realized that this was very well received by the target group. And we also saw that in the conversion rate.
Thanks to the innovative use of the real estate calculator, we were able to achieve a top conversion rate of between 15 and 20%. This allows our client to generate exclusive real estate leads at a significantly lower price than he would buy from lead brokers.
At the same time, brand awareness in the region is increasing as a result of our own marketing measures. We were able to see that more people have been looking for our client since the start of the advertising campaign. |
“For a long time, we relied on buying inquiries through lead brokers such as Immobilienscscout24 or Homeday. Thanks to the marketing concept of marketer UX, we can now generate our own inquiries. We receive exclusive leads every day and at a lower price than before.”
Christian Weeger
DiMa Immobiliencenter GmbH
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