HRW - Ruhr West University
Undertakings
Project description
The women's degree program at HRW had relied on various classic marketing methods. The results were not satisfactory. We've redesigned the website to make it easier to understand. With Google Ads, we reached out to young women interested in technology.
Our services
- Discovery & Research
- Landing page architecture
- Advertising Texts
- Web design & development
- Conversion optimization
- Google Ads campaign
Traditional marketing methods did not work, so the degree program did not achieve enough enrollments. The homepage was confusing and difficult to understand.
Ruhr West University is the only university in Germany to offer mechanical engineering as a women's degree program. Our goal was to create more visibility for the degree program in order to give more female students the opportunity to benefit from the women's degree program.
We have replaced the existing website with a clear and highly optimized landing page.
We have chosen Google Search Ads as an advertising channel. This is how we reach everyone who is looking for a degree in mechanical engineering. This means that the budget is used in a targeted man.
Interested parties have the option to contact HRW via WhatsApp. Compared to a telephone call or an email, WhatsApp costs the young target group less to overcome.
In addition, we have included testimonials from current female students in order to create trust.
We were able to significantly improve the quality of inquiries. Compared to traditional marketing measures, the results have significantly improved.
“Marketer UX's work is characterized by know-how, fast response times and flexibility as well as customer proximity. In my opinion, this way of working is promising for everyone.”
Professor Alexandra Dorschu
HRW - Ruhr West University
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