Atfinity - Website Redesign
Atfinity: The bridge to seamless digitization in the financial sector
The Swiss company has developed an innovative no-code platform that was developed specifically to automate and optimize processes in banks and fintechs and ensure smooth interaction.
Atfinity has already proven to be a reliable partner for numerous renowned financial institutions. The solution enables seamless integration with core banking systems, resulting in increased efficiency, customer satisfaction, and compliance — all while reducing costs. Atfinity is the perfect turnkey solution for financial companies that want to make their processes more agile and focus on long-term business success.
ATFINITY's challenges in approaching customers
In order to overcome these obstacles and market their solutions optimally, Atfinity decided to work with an external professional and ended up with marketer UX.
“We always felt like our project was in the right hands.”
How we were able to help Atfinity
Our main goal was to present Atfinity's technological advancements in an understandable and visual way for their target group. We've developed specialized forms to optimize the experience for new potential customers. Both highly technical and less technical options were provided to meet the needs of various potential customers.
To further improve the visibility and findability of the website, extensive on-page SEO measures were implemented, including an FAQ section that integrates relevant keywords, as well as the creation of a glossary to explain technical jargon and facilitate communication with interested parties.
A modern redesign for a strong presence
With a customized website redesign, Atfinity has taken their customers' online experience to a new level. The familiar color palette was retained and converted into an elegant dark mode that reflects the company's innovative SaaS nature.
The integration of meaningful infographics and interactive elements also optimizes the user experience (UX). The result is an outstanding website that significantly strengthens Atfinity's profile.
Clarity through strategic copywriting
In close cooperation with the Atfinity team, the company's core message was precisely worked out and converted into convincing texts. These texts are specifically designed to appeal to potential customers and to arouse their interest in Atfinity's innovative solutions. The clever integration into the web design creates a uniform and professional brand image that Atfinity optimally presents.
Optimize conversions through custom forms
To facilitate contact between Atfinity and potential customers, special forms were embedded directly on the homepage. These have been designed so that data collection takes place in several steps to ensure that users are not overwhelmed. At the same time, this process makes it possible to filter potential customers and obtain specific information that enables Atfinity to better tailor its offerings to the needs and interests of its target group. Both tech-savvy and less tech-savvy users are addressed by providing various form options.
Visibility and relevance through on-page SEO
In order to improve the visibility of the Atfinity website in search engines, targeted on-page SEO measures were implemented. These included the integration of relevant keywords to make navigation easier for potential customers. The high-quality content was designed in such a way that both the target group is addressed and the criteria for search engine relevance are met. In addition, a glossary of technical terms and definitions and an FAQ section were implemented to simplify customer communication and ensure a positive user experience (UX).
A website upgrade that captures the brand's personality
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Get a website that sets you apart from the competition and attracts new customers
A professional website is essential for growing your business. It gives customers easy access to products/services and presents your brand and credibility. Our team will design an easy-to-use, SEO-optimized, and beautiful website that exceeds your expectations.
