Adeleon Familienholding - Website-Redesign
Adeleon's goal is to secure the future of these companies, to preserve the values of their founders and to lead them successfully into the future. Adeleon values financial investments and at the same time promotes sustainability and environmental protection through investments in green companies.
With over 20 successful acquisitions in recent years, Adeleon is a trustworthy partner for entrepreneurs who are concerned about the continued existence of their life's work.
A strategic new start for an old identity problem
The holding company wanted to clearly differentiate itself from WESTFA Energy in order to free itself from the image of a liquefied gas company, which made it difficult for potential investors and stakeholders to correctly understand the differences and strategic orientation. In order to meet these challenges and present itself in a fresher and more modern way, the former WESTFA Holding decided to work with us on a comprehensive rebrand.
“We always felt like our project was in the right hands.”
This is how we were able to help
The aim was to create a new, coherent image for the new company name “Adeleon” in order to create a clear distinction and lay the basis for a fresh start. We have carried out a comprehensive rebrand that visually and content reflects the unique corporate philosophy and clearly and simply communicates the value proposition for entrepreneurs and their advisors. In close coordination with Adeleon, we ensured that every nuance met their demanding criteria.
Our focus was on highlighting Adeleon's position as a family business and creating a tailor-made corporate identity that supports the company's new direction and strategy. With high-quality web design and a well-thought-out brand message, we created a harmonious overall picture and laid the foundation for the restart of Adeleon.
Rebranding Adeleon's online presence
With a new image and the new name Adeleon, the former WESTFA Holding is opening a new chapter in its company history. The rebrand underlines the future-oriented orientation of the company and at the same time the proven values of family tradition.
Modern logo with recognition value
The new name, which is based on the names of the company's founders, is modern and sonorous at the same time. The logo picks up on this connection and combines tradition and innovation in a minimalistic design. The colors and typography reflect the seriousness and at the same time the dynamism of the company.
Sophisticated and effective design
Adeleon's new brand identity is the result of a well-thought-out rebranding process that covers all important aspects. From the development of the logo to the selection of fonts and brand colors to the design of the icons and the definition of the brand style, every detail was implemented with great care to create a contemporary and harmonious appearance that reflects Adeleon's identity.
Development of the website with Webflow
Adeleon's new website was developed on the basis of WESTFA Holding's existing Webflow website that we had created for them. This decision not only enabled seamless development, but also preserved the familiar style and user experience for existing users. In order to appeal to a wider audience, the website was translated into German and French using Weglot.
A redesign that reflects the essence of the brand
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